I was the art director on location for the 2020 Bass Pro Shops ladies' fall apparel shoot. Our theme was "Open Road". I assured the images being captured aligned with the overall marketing strategy. I also worked with the stylist and makeup artist to put together the looks for each outfit and model. The photo stylist and I also worked together to concept-set ideas, compile props, and make on-site decisions for needed changes. I worked with the senior photographer and photography assistant to select locations and proper lighting for each shot. We also did studio shots and lay-downs to match the look of our on-site photoshoot and align with the overall theme of the campaign. Here is a handful of great content we captured on location.