As the Sr. Product Designer, I spearheaded the development of the UX/UI strategy and creative direction to build a fin-tech product that would reshape how consumers manage their finances. In addition to playing a lead role on the product design team, I collaborated with the marketing team to lead the design and development of the marketing site from concept to execution while working with stakeholders to meet business objectives.

Note: This app briefly made it to market but lost funding shortly after and GloriFi closed its doors.
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