The national pontoon campaign for White River Marine Group (WRMG) — the marine division under the Bass Pro Shops umbrella — was developed to better assist potential customers in their boat-buying process through target digital marketing. I provided art direction for the development of this site and for the photo shoot to capture the images needed. I also used the content captured at the photo shoot to create the image on this page.
![](https://cdn.myportfolio.com/58431633-154d-422a-843f-54d0c79570f6/c2b29db7-30fc-4159-a92d-b9abe08361ce_rw_1920.png?h=e4ab19517ffef58c7faad3e185094d32)
![](https://cdn.myportfolio.com/58431633-154d-422a-843f-54d0c79570f6/19753b46-a215-47c1-a5b7-dbb1dc6d4435_rw_1200.png?h=9d518637f63461b0275be7654f630967)
![](https://cdn.myportfolio.com/58431633-154d-422a-843f-54d0c79570f6/88d5166c-ee90-4bef-b210-939ee55fd5f2_rw_1200.png?h=7bff4c3e3ef0e39a2d1efa42f70865d2)
![](https://cdn.myportfolio.com/58431633-154d-422a-843f-54d0c79570f6/7916e663-4ccf-4e60-9a3a-6eb252ee1998_rw_1200.png?h=32036afad06766626581854cb8996c91)
![](https://cdn.myportfolio.com/58431633-154d-422a-843f-54d0c79570f6/f2687dab-8aef-4495-ab95-8a11d26dfc65_rw_1200.png?h=2aa0a0af94e1e815b58ccf3960d29068)
![](https://cdn.myportfolio.com/58431633-154d-422a-843f-54d0c79570f6/208e5a25-34ed-49de-a2f7-c273b15fd7cf_rw_1200.png?h=fb944dc2fc08f176603bf3803fac188c)
![](https://cdn.myportfolio.com/58431633-154d-422a-843f-54d0c79570f6/e0e3f33a-279e-4bb5-bcd8-0b02f4531332_rw_600.png?h=d442e60bc8920165ad2ae61fa5e7d3a9)
![](https://cdn.myportfolio.com/58431633-154d-422a-843f-54d0c79570f6/a7f48ea1-183d-4e56-9b41-65ffc0802255_rw_600.png?h=253afae4a9c93c8e2052ac890c7b1469)
![](https://cdn.myportfolio.com/58431633-154d-422a-843f-54d0c79570f6/b38ba26d-a2cd-4720-b56b-f70292883489_rw_600.png?h=a9b32d38bd01b0d639cc83e258360fa8)