The 2019 model year brochure for REGENCY Pontoon Boats — a brand under the Bass Pro Shops umbrella. This catalog is used by sales associates worldwide to assist customers in their boat buying process. I gave art direction and worked on the design of this book. I also planned, organized and gave art direction for the photo/video shoots that took place for each boat in the lineup to get all the content needed not only for this catalog but also for all marketing materials.
art direction • design
2019 Silver ADDY Award Winner