The model year catalog for REGENCY Pontoon Boats, a brand under the Bass Pro Shops umbrella, is used by sales associates worldwide to assist customers in their boat-buying process. I gave art direction and worked on the design of this book as well as planned, organized and art directed the photo/video shoots that took place for each boat in the lineup in order to get all the content need not only for this catalog but also for all marketing materials.
The cover was created with a picture of the logo from an embroidered seat, then given a gloss coating as well as double embossed to not only raise the logo but also lines we put in place to mimic the stitching. The overall cover was made to match one of the upholstery color options, then given a soft-touch coating to give it the feel of the soft, leather seating. The text pages also given a soft-touch coating to give the book an overall feeling of elegance and excellence to fully represent the brand.