While at Bass Pro Shops Headquarters, I created user flows, wireframes, prototypes, and high-fidelity mockups optimized for responsive design which increased click-through rates by 47%. I worked with the UX Design Manager, UX/UI Designers, Production Artists, and Copywriters to build out the nurture email campaigns for the 11 White River Marine Group brands in just a few weeks. To develop each template, I first sketched out a design theme, then brought it to life in Adobe XD to create fully responsive layouts for the entire campaign for each brand including the asset bank.
Nurture Emails Campaigns
art direction • design