While at Bass Pro Shops Headquarters, I created user flows, wireframes, prototypes, and high-fidelity mockups optimized for responsive design which increased click-through rates by 47%. I worked with the UX Design Manager, UX/UI Designers, Production Artists, and Copywriters to build out the nurture email campaigns for the 11 White River Marine Group brands in just a few weeks. To develop each template, I first sketched out a design theme, then brought it to life in Adobe XD to create fully responsive layouts for the entire campaign for each brand including the asset bank.
