While at Bass Pro Shops Headquarters, I created user flows, wireframes, prototypes, and high-fidelity mockups optimized for responsive design which increased click-through rates by 47%. I worked with the UX Design Manager, UX/UI Designers, Production Artists, and Copywriters to build out the nurture email campaigns for the 11 White River Marine Group brands in just a few weeks. To develop each template, I first sketched out a design theme, then brought it to life in Adobe XD to create fully responsive layouts for the entire campaign for each brand including the asset bank.
![Sun Tracker Pontoon Boats Nurture Email Campaign](https://cdn.myportfolio.com/58431633-154d-422a-843f-54d0c79570f6/60c80f90-d1a7-452a-9156-51545f8160b1_rw_3840.jpg?h=7cf22defa808952eea4a64f7963e3b5d)
![Regency Luxury Pontoon Boats Nurture Email Campaign](https://cdn.myportfolio.com/58431633-154d-422a-843f-54d0c79570f6/d76ee191-006d-4397-b55d-896ffb7e15dc_rw_3840.jpg?h=bd16adc5574723bdc0aac07fd6526451)
![Tahoe Sport Boats Nurture Email Campaign](https://cdn.myportfolio.com/58431633-154d-422a-843f-54d0c79570f6/5b72dd3f-9d3d-4453-8f92-1298f5cf477a_rw_3840.jpg?h=c084bbd7540e961ebb2ac86e2b001303)
![Tracker Fishing Boats Nurture Email Campaign](https://cdn.myportfolio.com/58431633-154d-422a-843f-54d0c79570f6/c8cf1529-45ec-4203-bfa3-ce9c6544f4f9_rw_3840.jpg?h=a1112e631a0fca8c87040a1f291d26af)
![Mako Fishing Boats Nurture Email Campaign](https://cdn.myportfolio.com/58431633-154d-422a-843f-54d0c79570f6/6493a8e5-fe15-4d19-a0dc-356fd6b8e7c2_rw_3840.jpg?h=3805e67ab5b88ac514a412b2a2f267e0)
![Tracker Off-road Nurture Email Campaign](https://cdn.myportfolio.com/58431633-154d-422a-843f-54d0c79570f6/cc6c9595-69d9-446e-a8ba-5ebefa389022_rw_3840.jpg?h=b29f9da1d89a8c0300ff1b39b558c85e)
![Nitro Performance Fishing Boats Nurture Email Campaign](https://cdn.myportfolio.com/58431633-154d-422a-843f-54d0c79570f6/03df07f0-9d00-4eb5-b89f-61b389cee7ce_rw_3840.jpg?h=1f74ad9f2a3944d8268eb5ae2cd1f0cd)
![Ranger Fishing Boats Nurture Email Campaign](https://cdn.myportfolio.com/58431633-154d-422a-843f-54d0c79570f6/50669400-7cf3-460e-8d38-5314820031bf_rw_3840.jpg?h=d015247408a8d8f29586189ed0679839)
![Bass Pro Shops Boating Center Nurture Email Campaign](https://cdn.myportfolio.com/58431633-154d-422a-843f-54d0c79570f6/acbc6262-31b7-427b-a139-e0239ea798ca_rw_3840.jpg?h=a998c2a0d8e21642ec91ae29764c40f3)
![](https://cdn.myportfolio.com/58431633-154d-422a-843f-54d0c79570f6/2987b4dc-ca16-4bab-bef6-b465da260e42_rw_3840.jpg?h=fb8839708dd2faa78679669e75d94a9c)